|
Web site promotion, a simple formula for being seen:
To be successful, you need an ongoing web site marketing and web site promotion campaign just as you have been
doing through traditional media. The important thing here is to develop a well thought out web site marketing plan and follow it!
The topics of web site development, promotion, search engine optimization and web site submission are far too complex to cover completely but these web-specific development and marketing strategies add up to a simple formula
for making your web site more successful.
 Make your web site both reader and search engine friendly:
Design your web pages to load quickly, keep your message short and to the point, and optimize HTML code, graphics and scripts. Expert assistance from an experienced designer will be well worth the investment.
Change site content regularly and include special offers, contests, discounts, surveys, newsletters, etc. to increase return visits and minimized fast clickbacks.
Web site layout and navigation are important. Your home page should contain enough information to avoid being penalized for clickbacks. Create a navigation system with well structured content while maintaining a logical structure with quick access to desired pages with a reasonable number of clicks.
 Search engine optimization - SEO:
Edit and optimize your website text content for search term relevance. Many search engines scan your site content for search words and phrases so it's essential you incorporate your keywords and phrases in your site content. Caution... There are penalties if you overdo it.
Create as many pages as possible on your web site. The more pages, the more keywords and the more relevant your site will be to search terms. Again, don't overdo it.
Search engines don't see graphics and links saying "click here" won't be seen as very relevant to search terms. Ensure all links have appropriate "alt tags", use appropriate "meta tags" and include relevant keywords. These aspects of site design could make all the difference, get some expert help.
 Search engine submission:
There are many directories and databases where you can list your site and announce your web site presence to the world. Once again, avoid spam-producing sites and link farms, stick to the major search engines and follow their submission rules.
 Add links to your web site & exchange links with other sites:
Many search engines evaluate the relevance of your links to other sites and take them into account when determining
your web site ranking.
Links can be either a one-way link to a website or two-way, reciprocal links where two web sites have a link to each other. Be sure you use quality links that don't get you penalized for spamming.
Create a separate links page and ensure all links are search engine-friendly and include relevant keywords. Choose links to complimentary sites, avoiding competitors, and concentrate on sites that use the same keywords as your site.
 Issue a press release announcing your new web site:
Press releases are a very traditional method of announcing a new product or service and must be issued in conjunction with the the launch of your web site to be considered "news".
Distribute your release by e-mail, mail or fax, but make sure the content of your release has value, targets interested parties and is presented in the appropriate format.
Those not familiar with preparing press releases should study releases issued by others in a similar business or area of interest as yours. Once you
have some basic information, make a list of editors, webmasters, the media, anyone you think might be interested in your message. When making your list, choose an appropriate method of distribution and tailor the release to that medium.
 Promote your web site in traditional advertising media:
Promote your web site by adding your web site URL and e-mail address to your business cards, flyers, brochures, letterheads. Register a domain name for your web site with the same as your business
name. It's great advertising, looks more professional, and it dramatically increases recognition and retention of your web site address.
 Become a content provider:
Become a "content provider" and submit articles to the above noted organizations and be sure to include a reference to your web site URL and e-mail address for more information and to create a contact point. Many publishers are happy to accept free articles and you will benefit from the exposure.
 List your web site with professional organizations related to your industry:
Locate professional organizations related to your industry and get them to list your web site on their site and/or in their trade publication.
Call 905-329-7634 for your FREE web site design consultation
  
|
